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Connecting International Congress Expertise with Regional Market Knowledge

Congrex Global Alliance brings together Congrex Switzerland's Swiss and European congress expertise with 1st Arabia's strong regional footprint and in-depth market knowledge to support high-quality congresses, exhibitions, and association events across the Middle East and Asia.

Built for international congress excellence.

Congrex Global Alliance was established with a shared ambition: to support the development, delivery, and growth of high-quality international congresses and events across the Middle East and Asia.

By combining the experience and standards of Congrex Switzerland with 1st Arabia's regional knowledge and delivery capabilities, the Alliance offers associations, scientific societies, governments, and corporations a reliable partner for congress, exhibition, and association management in the region and beyond.

40+ Years of Congrex Switzerland Congress Experience
Strong Regional Delivery Experience through 1st Arabia
Middle East and Asia Focus, with European Expertise
International Networks Across Congress, Exhibition, and Association Sectors

Two leaders. One coordinated alliance.

Congrex Global Alliance connects regional knowledge and delivery experience with Swiss and European congress expertise.

01

1st Arabia

Regional Knowledge and Delivery Experience

Headquartered in Riyadh, 1st Arabia is Saudi Arabia’s leading congress and exhibition company and the only MICE organisation in the Kingdom with simultaneous membership in ICCA, SITE, MPI, IAEE and UFI. 1st Arabia brings regional market knowledge, local delivery experience, and established stakeholder networks to the Alliance.

Learn More About 1st Arabia
Our Services

What We Deliver

End-to-end event solutions built for impact across the Middle East, Asia, and beyond.

Congress & Conference
01

Congress & Conference Management

Full-cycle congress organisation, from concept and planning to scientific programme support, on-site delivery, and post-event reporting.

Exhibition & Tradeshow
02

Exhibition & Tradeshow Organising

Exhibition planning and delivery that connects industries, showcases innovation, and supports business development across the region.

Association Management
03

Association Management

Secretariat, membership, communication, and governance support for associations seeking to build or strengthen their presence in the Middle East and Asia.

Destination Management
04

Destination Management (DMC)

Destination support including venue selection, hotel accommodation, transportation, and delegate experience management.

Corporate Events
05

Corporate Events & Incentives

Corporate meetings, incentive programmes, and private gatherings designed to reflect organisational objectives and stakeholder needs.

Event Consultancy
06

Event Consultancy

Advisory support for organisations planning events in the region or seeking to improve existing congress and event operations.

Let's Work Together

Ready to Elevate Your
Next Event?

Whether you are planning an international congress in Riyadh, a hybrid scientific summit across Europe and the Gulf, or a year-round association strategy — Congrex Global Alliance is your trusted partner.

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Our Story

Congrex Global Alliance was founded on a shared understanding that the Middle East and Asia are gaining increasing importance as destinations for knowledge exchange, science, and international events.

A coordinated alliance for regional growth.

The Alliance brings together 1st Arabia's strong regional footprint and in-depth market knowledge with Congrex Switzerland's Swiss and European congress expertise. It is designed to support associations, scientific societies, governments, and corporations in attracting, elevating, and growing high-quality congresses, trade shows, and association events across the region.

The Alliance is not a merger. Each partner retains its own identity, expertise, and client relationships, while offering a coordinated service approach where the combined strengths of both organisations create added value for clients.

Vision To be a trusted alliance for international congress and event opportunities.
To support high-quality scientific congresses, exhibitions, and association services.
Quality, integrity, partnership, cultural understanding, and continuous improvement.
A coordinated service approach with two experienced organisations.

Two partners with complementary expertise.

The Alliance brings together 1st Arabia and Congrex Switzerland through a coordinated service approach.

01

1st Arabia Tradeshows & Conferences

Riyadh, Saudi Arabia & Amman, Jordan

Founded in 2006 and headquartered in Riyadh, 1st Arabia is a leading MICE company operating across the Middle East and North Africa region. With experience across exhibitions, conferences, destination management, and corporate events, 1st Arabia brings regional delivery capability and market knowledge to the Alliance.

www.1starabia.sa
Core Values

Professional delivery with shared responsibility.

These values guide how the Alliance works with clients, partners, and stakeholders.

01

Quality

We aim for professional, reliable, and well-structured event delivery.

02

Integrity

We work with transparency and respect toward clients, partners, and stakeholders.

03

Partnership

We believe in long-term cooperation and shared responsibility.

04

Cultural Understanding

We respect regional contexts while applying international standards.

05

Continuous Improvement

We develop our methods, tools, and processes with each project.

06

Why Congrex Global Alliance

Congrex Global Alliance offers a practical and coordinated approach for organisations seeking to strengthen, grow, or launch congresses and events across the Middle East and Asia.

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Ready to create something
remarkable?

Bring your next congress or event vision to a trusted alliance.